Our Team
The people behind the foam
Experienced specialists in manufacturing, quality and customer service — working together to deliver foam you can rely on.
Leadership & Specialists
Meet the team
Ijaz Ahmed Sethi
Chief Executive Officer (CEO)
Guides the company's long-term vision to elevate what consumers expect from their bedding, ensuring our products consistently meet the highest standards of quality and comfort as we grow.
Hamza Ijaz Sethi
Director
A graduate of Beaconhouse National University, Hamza joined the family business in 2018. He oversees our product ecosystem and long-term market positioning — ensuring our diverse lineup, from foam mattresses to allied products like spring mattresses, orthopedic mattresses and pillows, strictly adheres to our brand promise. His strategic oversight keeps product quality consistent as we scale.
Usman Ijaz Sethi
Director
A graduate of L.S.E, Usman joined the family business in 2024. He manages the physical execution of our brand promise on the factory floor — from sourcing imported raw materials to supervising our advanced foam pouring and cutting facilities. His strict quality-control protocols guarantee that every mattress leaves our facility in flawless condition.
Kashif Mahmood Chaudhary
Head of Sales & Marketing
With over 24 years of experience in the foam sector, Kashif drives our market growth and manages our commercial relationships — from end consumers and local retailers to large-scale regional distributors. He focuses on building long-term trust, maintaining pricing integrity, and ensuring our premium foam products are accessible in every corner of the country.
Want to work with us?
Whether you're a client or looking to join our team, we'd love to hear from you.